When it comes to evangelizing we don’t ever speak about statistics or data. I’m not talking about assigning specific measurables and reducing evangelizing to a mere thing. It is far larger than that. I’m talking about using the data and statistics to make your efforts in regards to evangelizing far more effective. For example, have you ever wondered why that program at Church had very little turn out? You put it in the bulletin with cartoonish style fun graphics. You had the Pastor announce it a few times at Masses. You even had the flier available in the gathering space with a fun looking sign. But the response is the same as always . . . less than expected.
Brad West explains why in a great article on Catholic Tech Talk, read more here.